In the dynamic world of sun care, a technological advancement is redefining our skin protection: ROKA Smart UV® technology. At SeventyOne Percent, we are proud to integrate this exclusive innovation into our products, offering UVA protection that goes far beyond usual standards. But why is it so crucial to protect yourself from UVA, and how does our ROKA Smart UV® technology revolutionize this protection? Let's delve into the science to understand this essential issue for your skin's health, all year round.
Understanding UVA: The Invisible Rays That Age Your Skin
The sun's ultraviolet (UV) rays are mainly divided into two categories: UVB and UVA. While UVB are primarily responsible for sunburn, UVA are the insidious architects of skin aging and can also contribute to skin cancer. They account for about 95% of the UV radiation that reaches the Earth's surface. Here's why they are so concerning:
The Deep Penetration of UVA
Unlike UVB which primarily target the superficial layer of the skin (the epidermis), UVA penetrate deeper into the dermis. This layer contains collagen and elastin fibers, essential for skin firmness and elasticity. UVA damage these vital structures, leading to:
- Wrinkles and fine lines: The degradation of collagen and elastin leads to a loss of skin support, promoting the appearance of wrinkles.
- Loss of firmness: The skin becomes less toned and elastic, giving a sagging appearance.
- Pigmentation spots: UVA can disrupt melanin production, leading to the appearance of brown spots and an uneven complexion.
- Premature aging: Chronic exposure to UVA accelerates the natural skin aging process, giving it a tired and dull appearance.
UVA: Present All Year Round, In All Weather
Another crucial aspect of UVA is their constancy. Unlike UVB, whose intensity varies greatly depending on the season and time of day, UVA penetrate clouds and windows. This means your skin is exposed to UVA almost constantly, whether it's sunny, cloudy, indoors behind a window, or even in winter. Ignoring UVA protection outside of the summer months would be a major mistake for your skin's long-term health. Discover our 8H UVA protectors for continuous defense.
UVA and the Risk of Skin Cancer
Although UVB are more directly involved in sunburn and the initiation of skin cancer, UVA play a significant role. They can damage the DNA of skin cells and weaken the skin's immune system, making it more vulnerable to the carcinogenic effects of UVB and contributing to the development of melanomas and other skin cancers.
ROKA Smart UV® Technology: Revolutionary UVA Protection
Facing these challenges, SeventyOne Percent has developed ROKA Smart UV® technology. This patented innovation is designed to offer long-lasting and optimized UVA protection, meeting your skin's most demanding needs, even under intense exposure. Here's what makes it so unique:
A Photoadaptive Photoprotector
The core of ROKA Smart UV® technology is a photoadaptive UV absorber, called PVB (photo adaptive UV filter). This revolutionary compound has the unique ability to activate and strengthen itself when exposed to natural light. Rather than simply absorbing UV rays, it reacts to their presence to provide increased protection. It's a bit like an intelligent shield that becomes more effective when needed. For optimal protection, explore our selection of sun creams incorporating this technology.
Over 8 Hours of UVA Protection
Thanks to this light activation, ROKA Smart UV® technology provides UVA protection that can last over 8 hours. This unparalleled performance ensures that your skin remains protected against UVA damage for an extended period, even during intense activities such as long days outdoors, sports, or holidays in the sun. It's peace of mind that few other sunscreens can offer.
"Clean" and Effective Organic Filters
ROKA Smart UV® technology integrates harmoniously with a selection of "clean" organic filters. These sun filters are known for their effectiveness in absorbing UV rays while having a minimal impact on the environment. These components work together to provide broad-spectrum protection against UVA and UVB, while being well-tolerated by the skin and respectful of marine ecosystems. Our vegan sun creams use these filters for ethical protection.
An E-Toxi Safe Validated Formula
Safety and environmental respect are at the heart of our approach. Our formulas incorporating ROKA Smart UV® technology are E-Toxi Safe validated. This certification guarantees that our products have been tested and judged non-toxic for aquatic organisms such as algae and corals. This is our "Ocean Respect" commitment: to offer you high performance while preserving the beauty of our oceans. Discover all our products and their environmental commitment.
SeventyOne Percent Products Incorporating ROKA Smart UV® Technology
ROKA Smart UV® technology is integrated into several of our flagship products, designed to meet various needs and moments in life. Here are some key examples:
1. Sun Kissed Lotion SPF50+
Our Sun Kissed Lotion SPF50+ is the embodiment of enjoyable and high-performance protection. Ideal for the whole family (from 1 year old), this lotion offers very high UVA/UVB protection thanks to its formula enriched with ROKA Smart UV® technology for over 8 hours of UVA protection. Its fluid and invisible texture absorbs quickly, leaving a non-sticky finish and a delicious island vanilla scent. Its water resistance and ocean-friendly formula make it essential for all your adventures in the sun. It is also available in travel size, the Coucou Sun (formerly Cool Kids). This product is part of our SPF 50 sun creams collection.
- High Protection: SPF50+ with 8H UVA thanks to ROKA Smart UV®.
- Invisible and Non-Sticky Texture: Easy and pleasant application.
- Extreme Resistance: Very water-resistant for long-lasting protection.
- "Ocean Respect" Formula: Tested non-toxic for algae and corals.
- Delicious Scent: Island vanilla for a touch of escape.
2. SunKissed SPF50 Invisible Stick
The SunKissed SPF50 Invisible Stick is your nomadic ally for targeted and discreet protection. It offers high SPF50 and 8H UVA protection, also integrating ROKA Smart UV® technology. Perfect for the face, lips, and sensitive areas, it is invisible on the skin, leaves no white marks, and is very resistant to water and perspiration. Its practical format easily slips into a handbag or backpack for quick touch-ups. Enriched with organic mango butter and vegetable waxes, it hydrates and protects while respecting the environment with its 100% recycled and recyclable packaging. This stick is a key element of our range of sun sticks.
- Targeted Protection: Ideal for face, lips, and sensitive areas.
- 8H UVA: Thanks to ROKA Smart UV®.
- Invisible and Comfortable: Non-sticky texture, no white marks.
- Ultra Resistant: Water and perspiration.
- Eco-designed: Recycled and recyclable packaging.
3. Feel Free SPF50 Super Clean
The Feel Free SPF50 Super Clean facial fluid is the ultimate reference for daily protection. It is enriched with patented ROKA SMART UV® technology for 8 hours of UVA protection, thus offering advanced defense against skin aging. Beyond its cutting-edge sun protection, it is formulated with moisturizing active ingredients such as Pheohydrane and Hyaluronic Acid, as well as Acnesium for an anti-blemish action. This complete treatment hydrates, protects, and purifies, for balanced skin all day long. Its clean and sensorial formula, enriched with vegetable oils and nourishing butters, makes it an essential daily treatment, summer and winter. You can find this product in our facial care collection.
- Advanced Daily Protection: 8H UVA with ROKA Smart UV®.
- Intense Hydration: Marine complex and Hyaluronic Acid.
- Anti-Blemish Action: Acnesium for purer skin.
- Clean and Sensorial Formula: Vegetable oils, shea butter.
- For Everyone: Suitable for all skin types, daily use.
Why Choose Long-Lasting UVA Protection?
Investing in sun protection that specifically targets UVA and offers a prolonged duration of action is crucial for several reasons:
- Prevention of Skin Aging: This is the most effective way to slow down the appearance of wrinkles, loss of firmness, and pigmentation spots.
- Long-Term Skin Health: Reducing cumulative exposure to UVA decreases the risk of cellular damage and skin cancers.
- Comfort and Serenity: Knowing that your skin is protected for long hours allows you to fully enjoy your activities without constant worry about reapplication.
- Enhanced Effectiveness: ROKA Smart UV® technology amplifies protection where it is most needed, offering a more robust barrier against sun aggressions.
- Ecological Commitment: Our "Ocean Respect" formulas guarantee that your protection does not harm the marine environment, an essential aspect for nature lovers and outdoor sports enthusiasts. Our mineral sun creams are also an excellent environmentally friendly option.
Integrating UVA Protection into Your Daily Routine
Sun protection should not be reserved for beach days. It is essential to integrate effective UVA protection into your daily routine. Whether you live in the city or are an outdoor sports enthusiast, here's how:
- In the Morning: Start your day by applying a product like Feel Free SPF50 Super Clean. Its hydrating and protective formula prepares your skin for the day, whether you stay indoors or go out.
- Outdoor Activities: For long days in the sun, whether for surfing, hiking, or simply a walk, opt for high-performance protection like Sun Kissed Lotion SPF50+ or the SunKissed SPF50 Invisible Stick for touch-ups. Remember to reapply every two hours or after each swim. Discover our adventure care products.
- In Winter and Gray Weather: Don't underestimate UVA in winter. A product like Feel Free SPF50 offers continuous protection against rays that penetrate clouds and windows.
The Future of Sun Protection Is Here
At SeventyOne Percent, we believe that sun protection should be synonymous with pleasure, performance, and responsibility. ROKA Smart UV® technology is a giant leap in this direction, offering unparalleled and long-lasting UVA protection, while respecting your skin and the planet. We invite you to discover our products incorporating this revolutionary innovation and to make sun protection an essential and enjoyable daily skincare gesture. Because living life to the fullest under the sun, with complete confidence, is our promise. Explore our Feel Good collection for the most pleasant sun experience.
Protect your skin from UVA all year round with ROKA Smart UV® technology. Explore our range of high-performance sun care and discover the difference.