14/02/20

Clean Beauty : what about it ?

Consumers are more and more concerned about the ingredients used in their products, and the “clean beauty” claim became influential in the beauty world.But what does it really mean? How SeventyOne Percent integrates this concept every day? We tell you all.

Clean Beauty, what is it ?

In ten years, french beauty consumers have doubled up their purchasing of organic or natural beauty goodies. Concerned for what they apply in their skin every day, consumers are more and more fond of "clean" brands. A flourishing business that is not always easy to understand : does “clean beauty” mean 100% natural products ? With organic farming certified ingredients ? With sustainable green packaging ? Vegan ? With no controversial ingredients ? Well, it is somehow all of that. For a very good reason : no official definition has been yet settled.

Indeed, a clean beauty product does not come down to a positive ingredient list .The toxicology  degree evaluation of an ingredient follows settled but different protocols according to the geography. Actually The EU ban 1300 cosmetic ingredients , and 300 are limited to a certain concentration usage, the  US ban only 30.

The clean beauty is among anything else , a brand commitment towards its customers: it’s transparency concerning formulation and ingredients content, but also the recyclability of the packaging (every year, 120 billion packaging are used by the beauty industry, and a grand majority are not recyclable), and above all being honest. Well, in the beauty business, even though “clean” and certified, not all is yet perfect. Still, everyone works on it.

The SeventyOne Percent approach

Since the brand’s birth, we pursue one objective : answer the specific needs of passionate surfers while respecting planet earth, our playground. Our products must be efficient and must have the lowest possible environmental impact making no compromise with sensoriality nor enjoyment. It is an invitation to consume wisely, “in conscience” that we are proud of. We put this ambition at the heart of our work on the field , designing our formulae and packaging, as well as wisely choosing our partners,who share our values. 

The SeventyOne Percent products are all formulated and manufactured in France, with no paraben , no nano particules, no silicones, no petroleum nor phenoxyethanol. Still, if we privilege naturality to the max,  we believe in careful use and choice of chemical ingredients.

As we privilege to use the maximum of mineral filters  towards chemical solar filters (like in the ECO SUN Spray), the content of the SeventyOne Percent products allows a better respect of the marine ecosystems and reefs rather than sun care “ traditional “ (or popular) products. These choices are not without consequence: the nanoparticles, for example,  are commonly used to make sun care lotions more fluid and avoid white traces. At SeventyOne Percent we claim the white mask of clean suncare products.

And we are transparent with you : ALL our ingredients are listed. The key active ones and their benefits are equally indicated so everyone can know why they apply it into their skin. If, for example, we use a filter complex in our face sticks we clearly say it. Our range of products are tested under dermatological control to avoid all risks of allergy, redness or irritation. None of these tests are done on animals, as the european regulation requests.

To elaborate our packaging, SeventyOne Percent uses recycled products (milk bottles). Products like SECOND SKIN, for example, are themselves recyclable. A way to reduce our ecological footprint.

The whole of our choices are aligned with our values, those that support our brand since the beginning. Is it possible to do better ? Certainly. Do we work on it ? Everyday.

Clean Beauty : what about it ?

Related articles :

14/02/20

Clean Beauty : what about it ?

 Clean Beauty : what about it ?

Consumers are more and more concerned about the ingredients used in their products, and the “clean beauty” claim became influential in the beauty world.But what does it really mean? How SeventyOne Percent integrates this concept every day? We tell you all.

Clean Beauty, what is it ?

In ten years, french beauty consumers have doubled up their purchasing of organic or natural beauty goodies. Concerned for what they apply in their skin every day, consumers are more and more fond of "clean" brands. A flourishing business that is not always easy to understand : does “clean beauty” mean 100% natural products ? With organic farming certified ingredients ? With sustainable green packaging ? Vegan ? With no controversial ingredients ? Well, it is somehow all of that. For a very good reason : no official definition has been yet settled.

Indeed, a clean beauty product does not come down to a positive ingredient list .The toxicology  degree evaluation of an ingredient follows settled but different protocols according to the geography. Actually The EU ban 1300 cosmetic ingredients , and 300 are limited to a certain concentration usage, the  US ban only 30.

The clean beauty is among anything else , a brand commitment towards its customers: it’s transparency concerning formulation and ingredients content, but also the recyclability of the packaging (every year, 120 billion packaging are used by the beauty industry, and a grand majority are not recyclable), and above all being honest. Well, in the beauty business, even though “clean” and certified, not all is yet perfect. Still, everyone works on it.

The SeventyOne Percent approach

Since the brand’s birth, we pursue one objective : answer the specific needs of passionate surfers while respecting planet earth, our playground. Our products must be efficient and must have the lowest possible environmental impact making no compromise with sensoriality nor enjoyment. It is an invitation to consume wisely, “in conscience” that we are proud of. We put this ambition at the heart of our work on the field , designing our formulae and packaging, as well as wisely choosing our partners,who share our values. 

The SeventyOne Percent products are all formulated and manufactured in France, with no paraben , no nano particules, no silicones, no petroleum nor phenoxyethanol. Still, if we privilege naturality to the max,  we believe in careful use and choice of chemical ingredients.

As we privilege to use the maximum of mineral filters  towards chemical solar filters (like in the ECO SUN Spray), the content of the SeventyOne Percent products allows a better respect of the marine ecosystems and reefs rather than sun care “ traditional “ (or popular) products. These choices are not without consequence: the nanoparticles, for example,  are commonly used to make sun care lotions more fluid and avoid white traces. At SeventyOne Percent we claim the white mask of clean suncare products.

And we are transparent with you : ALL our ingredients are listed. The key active ones and their benefits are equally indicated so everyone can know why they apply it into their skin. If, for example, we use a filter complex in our face sticks we clearly say it. Our range of products are tested under dermatological control to avoid all risks of allergy, redness or irritation. None of these tests are done on animals, as the european regulation requests.

To elaborate our packaging, SeventyOne Percent uses recycled products (milk bottles). Products like SECOND SKIN, for example, are themselves recyclable. A way to reduce our ecological footprint.

The whole of our choices are aligned with our values, those that support our brand since the beginning. Is it possible to do better ? Certainly. Do we work on it ? Everyday.

Clean Beauty : what about it ?

Related articles :